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Become a better app marketer.

Introducing Apple Search Ads Certification. Learn more

App Store - Apple (CA) App Store. Find the apps you love. And the ones you're about to. Apps can transform the way you do anything you're passionate about, whether that's creating, learning, playing games or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible. Browse and download apps to your iPad, iPhone, or iPod touch from the App Store. The App Store has more than one million apps and games for your iOS device.

Apple Search Ads is an efficient and easy way
to help people discover your app at the top of
App Store search results.

Drive app discovery.

There's no better place to be seen than
at the top of App Store search.

Apple Search Ads your way.

Choose the solution that fits your needs.

Basic

Set your goals.
Let us do the rest.

With Apple Search Ads Basic, intelligent automation helps maximize your results. You pay only for installs at a cost you choose — for budgets up to 10,000 USD per app, per month. Only minimal management is needed, and our quick-view dashboard helps you track performance.

Advanced

Your marketing expertise. Our tools.

With Apple Search Ads Advanced, you manage your own campaigns. You choose keywords and audiences, and set your own bids and budgets — paying only when a user taps your ad. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale.

Relevance rewarded.

Your app's relevance to the user's search query,
among other factors, determines if your ad
is the one shown.

Metadata
matters.

Thoughtfully craft your app titles,
descriptions and metadata with highly
appropriate keywords to improve your
relevance for Apple Search Ads.

Customers
know best.

User response is an important
signal of ad relevance. If customers
don't tap on an ad, Apple Search Ads
will stop showing it to them.

Success stories.

Developers are growing their business with Apple Search Ads.
Here's what they're saying.

VIP Baloot

'There is no better place to advertise our games than the App Store. With Apple Search Ads, we can drive high quality acquisition as well as improve conversions and ROI.'

Lamia Shreim, Tamatem

Experian

'Apple Search Ads is one of our most efficient acquisition channels. Our brand keyword campaigns capture high-intent demand from prospects on the App Store.'

Diana Lai, Experian

Homescapes

'With Apple Search Ads, we can launch in a new market quickly, promote brand terms to maintain a competitive advantage, and scale quality acquisition globally.'

Denis Shtern, Playrix

Bricks Breaker Quest

'We centered our entire marketing strategy around Apple Search Ads and easily scaled revenue globally because customer intent is so strong.'

Sanghyeog Kim, Mobirix

Talabat

'Apple Search Ads is integral to our overall marketing strategy. It's a game changer for customer acquisition and accelerated our growth in key regions at an impressive pace.'

Erwan Jacob, Talabat

Wayfair

'We grew our installs from Apple Search Ads by 400 percent year over year, and attracted more shoppers who show stronger intent.'

Katie Lynch, Wayfair

Ash Tale

'Apple Search Ads is our top customer acquisition tool for reaching iOS users across key markets.'

Kenbun Chen, Ash Tale

Rappi

'Apple Search Ads helps us identify integral insights for each market and attract customers with higher intent who define our success as a business.'

Scott Kepnach, Rappi

Skyticket

'In terms of ROI, Apple Search Ads outperformed all similar ad platforms. We were able to drive more impressions as well as strong revenue growth.'

Reo Terezawa, Skyticket

AllTrails

'Apple Search Ads helped us determine which markets were our biggest opportunities and attract new, more
engaged customers.'

Ron Schneidermann, AllTrails

Yandex.Taxi

'Customers acquired through Apple Search Ads are over 20 percent more likely to book a ride after downloading our app, compared to customers acquired through other channels.'

Marina Terekhina, Yandex.Taxi

MapleStory M

'The 90-day retention rate from Apple Search Ads customers was 2.5 times higher than other platforms.'

Kosuke Tsuna, NEXON

iTranslate

'Over the past three years, we've acquired more than seven million downloads through Apple Search Ads.'

Ylli Qerkini, iTranslate

PeakVisor

'With Apple Search Ads, we were able to
localize our strategy, quickly optimize,
and reach the right customers.'

Denis Bulichenko, Routes Software

Omio

'Apple Search Ads helps us quickly launch
and scale in new markets, often gaining
a first mover advantage.'

Eugenio Fasano, Omio

Peloton Digital

'Apple Search Ads was by far the most efficient and scalable paid channel for our app relaunch.'

Brooke Tarabochia, Peloton Digital

Bumble

'Apple Search Ads is our top reacquisition platform, driving a strong amount of returning users.'

Morry Mitrani, Bumble

Idle Heroes

'Apple Search Ads drives much higher return on investment than any of our other advertising platforms.'

Feng Luo, iADBrain

Strava

'Apple Search Ads has become Strava's most trusted, efficient method of expansion.'

Michael Nguyen, Strava

TextNow

'With Creative Sets, you can place ad creative in front of customers that aligns exactly with their searches on the App Store.'

Tyler Cooper, TextNow

Voodoo

'Apple Search Ads is a powerful tool for every
developer interested in driving awareness,
acquisition, and growing revenue.'

Joséphine Robert, Voodoo

Pictarine

'Nothing compared to the Apple Search Ads
performance. It is now the only
acquisition platform we use for iOS.'

Guillaume Martin, Pictarine

Amwell

'Apple Search Ads consistently helps us scale growth and deliver engaged users.'

Tim Ming, American Well

World Series Poker

'Apple Search Ads has helped us continue to grow and stay #1 because of the visibility
we get on the App Store.'

Jeet Niyogi, Playtika

JoyTunes

Most expensive editing software. 'The quality of downloads is so good that the number of users upgrading from free to subscription is double that of any other paid channel.'

Yuval Kaminka, JoyTunes

Apple Store Application Online

Postsnap

'Apple Search Ads has given us a huge increase
in engaged users in multiple regions.'

Stephen Homer, Postsnap

Ship Mate

'Our acquisition costs with Apple Search Ads
are less than a third of what we've seen
on any other channel.'

Mike Jirout, Cruiseline.com

White Noise

'Results have been phenomenal. Apple Search Ads has been extremely helpful, especially for a small business such as myself.'

Huxley Seidman, Kitefaster

Rosetta Stone

'Rosetta Stone is already an identifiable brand,
but increased visibility with Apple Search Ads is
helping drive conversions with long-term value.'

Matt Hrushka, Rosetta Stone

A private and safe
user experience.

Apple Store Download Windows 10

Apple Search Ads adheres to Apple's privacy standards by
respecting user privacy and ensuring only relevant and
appropriate ads are shown.

Grow your business by promoting your apps at the top of
App Store Search. Get started with
Apple Search Ads.